Ellisons’ Corporate Partner, Petra Sharp recently advised Pitpatpet Ltd (“PitPat”) in connection with a £9.5million investment into the company.

Investors in PitPat include 301 INC. (the venture capital arm of American food giant, General Mills Inc.), ITV PLC (though ITV AdVentures, its Media for Equity investment fund) and UKTV Media Limited (part of BBC Studios).

Based in Cambridge, PitPat are an innovative pet health and wellness company and the creator and manufacturer of a unique range of market leading products engineered to make looking after your pet that little easier. The brand’s range includes a dog activity monitor which captures data on the exercise, rest and play a dog has during each day. Other products in the company’s range include a GPS tracker, weighing bowl and tailored pet food.

Andrew Nowell, CEO at PitPat, said:It is always a pleasure to work with Petra and she did a fantastic job of coordinating the transaction documents with different parties and advising the company on key terms.”

Corporate and Commercial Partner, Petra Sharp commented: ‘This is another step in an already exciting journey for PitPat who I have been fortunate enough to work with since its inception.”